Thứ Hai, 24 tháng 2, 2014

Một số giải pháp nhằm nâng cao hiệu quả xuất khẩu hàng hóa tại công ty điện máy- điện lạnh Việt Úc

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Chương 1: Tổng quan về Công Ty Điê
̣
n La
̣
nh Điê
̣
n Ma
́
y Viê
̣
t –
U
́
c và các yếu tố tác động tới hiệu quả kinh doanh xuất khẩu
hàng hóa.
I. Khái quát về Công Ty Điê
̣
n La
̣
nh Điê
̣
n Ma
́
y Viê
̣
t – U
́
c Quá trình hình
thành và phát triển .
1. Lịch sử hình thành và phát triển của công ty :
>)8@>)+])u
>60Ti''g_$A?g0Q>@BSgGj01g
GBH
>)@>)e])uHD7'i''
&.('+,7)+N7)8@1#%+
8+8@N#%8V1K
    >)  @  >)  e  ])  u  71E    8D  '  
v"v??A%c12BI031BIi
K$$%7QtA)]BaNYc7Q&71E7,
@$AgwAAAg$]VgGj01gGBH
>#N;/+71E7(@<98'@1
8T'NF7MNx;;/+79+1
)i''0 $4&@)8.';??
12%'F+X&N4&MTN4;-
@+Nx
0'.#'@N7c7
$@])B+'8SC4$#%8V1K7F
(Y

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2. Cơ cấu tổ chức của công ty
0&c!M)+Y:;8[(')
+%H+:;8[71E`-#N4m'T%.K
!M.y+7$8 12)+`-#
!%H+:;8[(')N)+1K8D9
+V'@7H;-.('B'+7$T
C#+)C)T%!MyW)'
"
Ban TGĐ
7

&
.
305o
i#'
3G
5oB4
C
3o0 !
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i#0'BHjH
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+7$<+H<+7$N<+7$71E+7$4
79+H',+H$8SC)+1K
+7$9'@7H):;'71E'
oT%
{3T-D./|T.('}GM+W+
7$8&.#'@.('1K+`84(+.#+
FN.;'M+(T+12N:;8[
+,-D./'.N8T879
'@7H.('N7;+%;'C):;''@7H
.('
{3T !5<!M:;8[N !-`-#
8'7H0;:# 79H%H  %&'('
)y;:#79H981N91cN5

{3T.#'50 !m'(w)Y.#'
+H.2NCN5-N7Q7'%H;
45'@7H.('0 !%;':;8)$
.&N !.+.#'N.#'%H
D<8&:
{3T5g4C <!M++1NW
))+'()1K'8L7@'9.#
:; !4Cm'7W:71K:#
798)j'F+)0(Y7'@'
4CN:;981N:)8'7HN(YW
8E#'8'7H
{3T;-0#D7',#&Q;-
\%HD.('zm+-^M8CC)N;F.2N
=
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5-K7&QD..#'@;-N
)+9#7HC)7N7;+%;'b+L&Q.
$81EN81E2@'D.#'@!&
D8)N79+`+NX++<N#%YY;
-.2NE8[#.)+
II. Những yếu tố tác động đến hiệu quả kinh doanh
Công tác xuất khẩu liên quan đến nhu cầu thị trường, tập quản
tiêu dùng trong và ngoài nước cũng như các chính sách thuế quan, phi
thuế quan của nhà nước ở các mức độ khác nhau trong đó gồm :
1. Các yếu tố bên ngoài doanh nghiệp
1.1. Yếu tố cung cầu của thị trường
~+O12Q9;/+128.9
81EN:U18+R+L;/+a'7<N)7T
b+O(').+$-4+D'12'7<Q;
&!.Z7,7+&(•127<
B'N+O(').+$-4+D'12+Y
&'7<8;+w9(')@&
12NU1+,N;/+#<+,&127<
]5(Y>$K12])B+N4+8[12&(•12
V8'@;/+<'KX;/+<•
(Y>9-\9$U179.)N.
#])B+1'>458#$:V'):#
7&(•;/+<
a'7<N.`+X<:mND:&(•c+O
12(');<#81E@+H';'0
*
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12c+O1K<%#7H•m'D12(4ND
:N#&(•U1X%#7Hc\2.€
1.2. Yếu tố hàng rào thuế quan , phi thuế quan ( xét trên giác độ của nước
nhập khẩu cũng như xuất khẩu )
0#:88'@#7''.:./
+H1K0&C#.7#<+Y75<8+Y75
5U<8+Y75%;'H;+Y7579<;
1c'8K7#)-./'(')'+H1K
.
0#:5127'X'-./
<8ED'X'.71E.#.5
0#:%;'H#7'X'D./N8+
MD7''1K<1#9;'K
7$@0#:%;'H8Y`%^@'79.)D
8E'(')'1KM;-
i1KM#D./N12J8+'.$81E
'D./;+('M@#&(•B1'
+H$12EJ8+';'&12M8&+$
81ED./8@.;+N1E8@
i#-./MJ@#-./('%'
12'.7!@K1K.j)
1K12(YKX'..#.5-./
1E8@

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0&C#N#:%;'H.;%'2U<(Y@
#D./'&'%)7<1KT(•%)
#:.7@#D./NWF+
{P;8[D./%l@@j)l+$
8@X;-8K<.;M@'Nl+M,
D./\1K''7%;')12'1K',l+4
%l4'N',8+Y+,;'H1
81ENU<(•7@#D./+H$+,+5
#81E9.#-LH]5(Y1@'c])B+)
{y^D./05.57'%5+D^U
1Y^5:91KU@'.;M@
#D./l+%;'H'1K
{eH$%)@#D./.j&@X%)
@#D./C#NB1KT(•+H$%)#
l+M;)D./'\1K'1j)9)
WN)C/+N',&/9.ZD1&/
9.51KN%'%NX&/9+12
#$9#:N#:<;1c8K7#)
-./+H(')'+H121K'N'&
1K.4+D''+H12'(')Q;
&!.Z5#:N#:1K7<
1.3. Tín dụng xuất khẩu
05(Y-./!81K('121K'X
.';5(Y7+1K+B1K.6C#
)'125(Y+T@'79.)5(Y-./17L
'K79.)5(Y'1K>97<8+.;M-./
?
Website: http://www.docs.vn Email : lienhe@docs.vn Tel : 0918.775.368
(')'1KM8&B'NB1K7;+%;'
+V'7$K.';5(Y+(')-./1K+
('D./1K'>481):V7/
+@)&(•'c121K'B<8+'-
./&4++cH-./121K'+.E
,C'
1.4. Tỷ giá hối đoái
0'9.#+cN+$:).#
H)'.6879)'1K+T;
(Y98'@'@).N\7<Q#;'
N'!+@7F9'1K7F'@)N7<8‚
$7'B1DN‚$7'(•7%)'X
:)9;X7F9+H1K71E%):79
)1K.a'7<'@7H-./;1c8K‚
$7']5(Y1.‚$7'MS87FH)
;+'K7F'@)J.#.5-./@#D./
1E8@.‚$7';+JMD./@#-
./
2. Các yếu tố bên trong doanh nghiệp
2.1. Năng lực tổ chức và trình độ cán bộ làm xuất khẩu
>48+H#$:V<5:#78K':
4'('%U1+.#+8EDN<%'F+
.4 !&Y;/+N#N5%
07H%H8+-./JW'(')
;+'':C)7+.[.#E
7FNU1)':C)E7F0C#)

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'+H$(')7HU%H8+)\
#;9&+8R'@XN&79(I89E7F-
D./(')])B+.[K1K'%9
cN#.^+8+)'5])B+5DN) !
4'7H%H8+-./Q#'
(')
0@7)8@7)+])u7$K)4
&MT&Q7H4&8$)7@V
',&7@VT7$K4&.ZD&Q9.
)+X7F(Y58M+
2.2. Khả năng tài chính
o i;M5+H(')%'F+]$$7N
$817Hi;M5):+-./N:++c
H12
B`+ ??= ??* ??•
]$$7 ?????????? ?????????? ??????????
]$817H A????????? "????????? *?????????
0 $ *????????? ????????? A?????????
j;|}]$0>)@>)e])u:
ABM+??=o??•g>]]Ba
P%;&<$$817$8K7$K
+H(')+K8D71E=M+0&XM+Q74
$$78@.71EM])M$$78Q
#l+<Q+cH:+.('N'^-4+D@
&128K

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2.3 Giá cả sản phẩm
y;/+8%) E9+$:).#&
12|]79QN819)}5D+;
/+;1c8KK.$81E'-./8ED
(')e$<+H;/+<@$7F2
<8ED•E7Tb(');<+H%5E
K12e$-7%(');M!'
%:412N7<71E51





B#%'%:412;/+o
'<%71EK$81E5D+5.%71E+H;/+
'
B#%K%:48ED(')
<%;+-$',.<8ED|8O$}
0\7<+$%+.;1cK8E
DN(');M('$%N';7
;+5#$7Q'1#.)+D1NMM8'7HN
@##/+N')%H+:;8[N7 :)
A
_;81E%:4
_ƒB„…By
y%:4

Q
y†‡
Website: http://www.docs.vn Email : lienhe@docs.vn Tel : 0918.775.368
o81E'+R+L;/+71E12&(•
:4+€H'12+O1K8'@+R+L81E
;/+€H'D:12&(•m'8! 
a'+!D%:4c+O1K8.&
12c1KC7Tb9+R+LN81E
'.`.m
2.4. Các yếu tố hỗ trợ xuất khẩu
j)OE-./%'F+'@7H:;'.#
1N#:1)7@WNHE8L+
>4CC8+H'@7HQ#7+cH12-
./0C'@7H8@'`-#+$:)'
.(''+H)$7F2;:#+$:)7<N.5
57H&12&(•++$)('
)J7m+8@
{0#8C'.('N@'Q+KN@'5';/+
7$K12&(•
{0M('$%N;+81E'F.'N!7V
.Q#
{GOE%-./
{i55Q&(•
#$OE-./7)8@7)+])u
T#.^+N1<.)+')-./+,
1K'6+K+'HEb])#
:1)97L71E;)7.%l
):;'C#K.:9X2'
7+
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